New Vienna est. by Simon Schwaighofer in 2015.
The brand was registered in 2013.
Important for him is the simple idea.
Which has the quality to push the brand forward. This idea has to be told in a compelling way – the Brand Story.
Simon was Creative Director at Red Bull Creative.
The brand’s in-house agency in Salzburg where he was responsible for corporate projects around the well-known energy drink for about 8 years.
Before that he worked at Springer & Jacoby.
For the brand Mercedes-Benz in Hamburg, London and Vienna for about 10 years. He gained experience in Eastern Europe at Grey Prague for the client Skoda.
2014: Appointed to the Cannes Cyber Lions Jury
2015: Member of the One Interactive Jury in San Diego
2016: Joined the Ad Stars Jury in Korea
2017: Jury member for the Venus in Vienna
Lectures on advertising at the New Design University and the Werbeakademie in Austria, at advertising festivals like the Golden Drum Festival in Slovenia and the One Show in the USA.
Simon Schwaighofer is a member of the Creativ Club Austria and lives with his family in Vienna.
Simon’s interviews and lectures.
• der Standard
Darf nicht die Hosen runterlassen
• Lürzer’s Archive
Advertising will be structured or seen like entertainment
• Golden Drum Festival Paper
Without creative thinking brands would be endangered species
• Golden Drum Festival Channel
It all starts with the Idea
• Point of Marketing Channel
The World of Red Bull – Get fit to avoid Sale